$250 million USD website
Good history lessons on why pre-generated static sites matter a lot.
Fundraising website of the Obama 2012 campaign run on top of a static HTML pages. It was pre-generated using Jekyll static site generator. Site gathered ~81 million pageviews, with ~17,8 million unique visitors. ~4,2 million donations amounted to a $250 million USD, a large part of the campaign funding.
Previous SaaS fundraising platform had the features bundled together. Centralized system architecture was a too big risk for a national campaign.
Compared to the previous platform, site had 60% faster time to paint. (Time it takes for a page content to get displayed on a web browser of a visitor.) Speed increase resulted a 14% increase in donation conversions. Improvement came partly from the static content served served by Akamai CDN infrastructure. Amazon S3 storage buckets hosted the origin content.
240 A/B tests helped to create a 49% increase in donation conversion rate, according to the case study. Project had a 6 month life span with 1,101 frontend deployments.
More details on the original case study:
- Rush, Kyle. Meet the Obama campaign’s $250 million fundraising platform.
Blog post (Internet Archive copy). Kyle Rush (personal website). 2012-11-27.
- Wikipedia. Barack Obama 2012 presidential campaign. Wiki article. Wikipedia. 2020-06-27 at 15:56.
- Jekyll. Software documentation. 2020.